Our cohort was given a huge challenge. Each partnership was assigned a different hotel/cruise line to create a campaign for. The issue? It’s hard differentiating between brands that are kind of… well… the same. My partner and I came up with our concept based on the fact that Holiday Inn Expresses are located in every remote corner of the country. And when you’re traveling for work, it’s best to find a place that’s quick, reliable, and easy to get a move on when you’re ready to get up out of there. Seen Enough?
AD: Ella Kate Baker
